In 2024, cloud security is increasingly becoming a focal point as more organizations adopt multi-cloud and hybrid environments. According to a recent report, 78% of organizations are using either hybrid or multi-cloud strategies, but security remains a major concern. The growing attack surface and complexity of managing multiple cloud environments have prompted organizations to focus on strengthening their security measures. Many companies are addressing these challenges by integrating platforms that offer unified security solutions across all cloud environments, ensuring consistent policy enforcement and simplifying management​

One notable trend is the accelerated use of GenAI tools to both enhance defense mechanisms and predict potential threats. At the same time, the growing sophistication of AI-powered attacks—such as phishing and social engineering—remains a key risk for cloud users​

Moreover, geopolitical events are also influencing cloud security, as cybercriminals and state-sponsored actors target sensitive cloud environments. This highlights the importance of adopting robust security strategies that include proactive threat intelligence, compliance with privacy regulations, and sovereignty in data management​

As cloud adoption grows, ensuring security across these complex infrastructures is essential to protect sensitive data and maintain business resilience.